Canadian Bison Association Receives Over $225,000 for Agri-marketing Over the Next 5 Years


Regina, Saskatchewan, October 18, 2013 – Bison producers will benefit from key investments in market development that will lead to new export opportunities for the bison sector.

Agriculture Minister Gerry Ritz announced today an investment to the Canadian Bison Association (CBA) to help the bison industry increase international sales through the marketing and promotion of Canadian bison products.

"This government remains committed to supporting what matters to farmers: jobs, trade and prosperity," said Minister Ritz. "Canada's bison industry is growing rapidly and this investment will help bison producers make this quality, nutritious, lean red meat a staple at dinner tables everywhere."

This investment of over $225,000 will help the CBA create demand in new markets, such as Mexico and China, where they will promote Canadian bison as a unique, high-quality meat product. The CBA will also undertake industry-to-industry advocacy activities with the U.S., strengthening their trade relationship in the process and ensuring long-term prosperity for the industry.

"This investment in market development makes a big difference for a growing industry like ours," said Mark Silzer, President of the Canadian Bison Association. "When these funds are matched by our producers and marketers, it results in an investment of almost half a million dollars over five years to grow and diversify our markets globally."

Read the full news release HERE